Das Marketing-Department wird mit drei Vorträgen beim DLM-Workshop im Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V. vom 29.2.-2.3.2024 an der Universität des Saarlandes in Saarbrücken mitwirken.

Nathalie Heinichs „sociology of valuation“: Überlegungen zur Relevanz für die Marketingtheorie (Michaela Haase)

How Manufacturing Firms Compete with Industrial Software: A Dynamic Capabilities Perspective (Florian Völkl, Andreas Eggert, Wolfgang Ulaga)

Customer onboarding – Improving business customers' readiness to achieve their goals (Taskeen Iqbal, Michael Kleinaltenkamp, Jens Pöppelbuß)  

Das Programm finden Sie hier.

---

The Marketing-Department will participate with three presentations at the DLM-Workshop within the Association of Business Administration Professors from February 29th to March 2nd, 2024, at Saarland University in Saarbrücken.

Nathalie Heinichs "sociology of valuation": Considerations on its relevance for marketing theory (by Michaela Haase)

How Manufacturing Firms Compete with Industrial Software: A Dynamic Capabilities Perspective (by Florian Völkl, Andreas Eggert, Wolfgang Ulaga)

Customer onboarding – Improving business customers' readiness to achieve their goals (by Taskeen Iqbal, Michael Kleinaltenkamp, Jens Pöppelbuß)

You can find the program here.