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市场系在第四届德国明斯特提升销售生产力会议中作主题演讲

新闻来自 13.07.2013

柏林自由大学市场系参加了在德国明斯特市场中心举行的第四届提升销售生产力会议。会议于6月14日-16日进行。市场系成员作了如下主题演讲:

  • Lügger/Geiger/Neun/Backhaus: "When Europe and Asia Meet at the Bargaining Table: Negotiation Behavior and Adaptation in Intra- and Intercultural German-Chinese Business Negotiations"
  • Wilken/Geiger/Backhaus: "Do Relationships Protect from Weak Alternatives in Business Negotiations?"
  • Grossmann/Kleinaltenkamp/Geiger: "The Effects of Fairness on Industrial Buyer-Seller Negotiations and Contract Implementation"
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