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市场系将在德国班贝格第六届商务市场管理学会议上作主题演讲

新闻来自 19.06.2013

柏林自由大学市场系将在第六届国际商务市场管理会议(BMM)上做主题演讲。会议将于6月20日至22日在德国班贝格大学举办, 如下市场系成员将做主题演讲:

  • Baxter/Kleinaltenkamp: "Intended Resource Inputs Into Customer Relationships"
  • Geiger: "What do we need to talk about?" - Agende Setting, Issue Management and Issue Based Tactics in Business-to-Business Sales Negotiations"
  • Kleinaltenkamp/Nenonen/Storbacka: "When Solution Business is not the Solution but the Problem"
  • Danatzis/Geiger/Grossmann/Kleinaltenkamp/Zhu: Special Session "Fairness in Inter-Organizational Relationships"
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China-Europe EMBM