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Konferenzberichte / Conference Proceedings

2017
  • Danatzis, I.; Wernicke, C., & Kleinaltenkamp, M. (2017). Patient-Centric Productivity: Toward a Service Ecosystem Perspective on Efficiency, Effectiveness, and Quality of Life in Health Care, in: Proceedings of the 46th EMAC-Conference, Groningen, Netherlands.
  • Hausmann, M.; Eberhardt, J.; Raithel, S.; Schwaiger, M. (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability, Proceedings of the AMA Winter Marketing Educators’ Conference, Orlando, FL, USA.
  • Hock, S.; Raithel, S. (2017): A Stock Market Perspective on Firm Responses to Celebrity Endorser Scandals, Proceedings of the AMA Winter Marketing Educators’ Conference, Orlando, FL, USA.
  • Mafael, A., Raithel, S., & Hock, S.J. (2017). The impact of firm response to product-harm crises on customer satisfaction: The mediating role of moral judgment. Proceedings of the 46th EMAC-Conference, Groningen, Netherlands. 
2016
  • Chandler, J.; Danatzis, I.; Wernicke, C.; Akaka, M.; Reynolds, D.; Ng, Irene (2016): Toward a Personal Resource Planning (PRP) Schema in Big Data and the Internet of Things: Data Contextualization through the Hub-of-all-Things (HAT), in: Proceedings of the 2nd Service
  • Hock, S.; Raithel, S. (2016): Negative Celebrity Publicity and Firm Value: How Critical Are Immediate Firm Reactions?, Proceedings of the 45th European Marketing Academy Conference, Oslo, Norway.
  • Danatzis, I.; Karpen, I., Kleinaltenkamp, M. (2016): Toward a Microfoundation of Value Cocreation: Resource Integration Readiness in Service Ecosystems, in: Proceedings of the 2016 Frontiers in Service Conference, Bergen, Norway
  • Danatzis, I.; Karpen, I., Kleinaltenkamp, M. (2016): Resource Integration Readiness: Developing a Microfoundation of Value Cocreation in Service Ecosystems, in: Proceedings of the 2016 SERVSIG Conference, Maastricht, Netherlands.ystems Forum, Venice, Italy.
  • Danatzis, I.; Karpen, I., Kleinaltenkamp, M.; Li, J. (2016): Resource Integration Readiness and Psychological Ownership as Microfoundations of Value Cocreation, in: Proceedings of the 45th EMAC-Conference, Oslo, Norway.
  • Gottschalk, S., Mafael, A., & Kreis, H. (2016): Cross-referencing in Online Reviews. Proceedings of the 45th EMAC-Conference, Oslo, Norway.
  • Haase, M., Pick, D. (2016): Conflicts in Donation Systems – the case of the “Tafeln” in Germany. In: Campbell, N./Claudy, M./O’Drscoll, A. (Hrsg.): Macromarketing and Academic Activism. Proceedings of the 41th Macromarketing Conference, Dublin, Ireland, S. 794-798.
  • Haase, M., Günther, M. (2016): Ideologies at Work: Forming the Marketing System for Alberta’s Oil Sands. In: Campbell, N./Claudy, M./O’Drscoll, A. (Hrsg.): Macromarketing and Academic Activism. Proceedings of the 41th Macromarketing Conference, Dublin, Ireland, S. 245-269.
  • Haase, M., Kleinaltenkamp, M. (2016): Introduction to the Panel Discussion on Roger A. Layton’s “There could be more to marketing than you might have thought!”. In: Campbell, N./Claudy, M./O’Drscoll, A. (Hrsg.): Macromarketing and Academic Activism. Proceedings of the 41th Macromarketing Conference,Dublin, Ireland, S. 616-619.
  • Mafael, A., & Kreis, H. (2016): The Interactive Effect of Regulatory Focus and Review Valence on Helpfulness Ratings. Proceedings of the 45th EMAC-Conference, Oslo, Norway.
2015
  • Eisend, M./ Pick, D. (2015), Customer responses to switching costs: The moderating influence of culture, in: Proceedings of the AMA Winter Educators' Conference, February, San Antonio, USA.
  • Großmann, T./ Kleinaltenkamp, M./ Geiger, I. (2015), Exploring Fairness in Business-to- Business Negotiation and Contract Implementation, IACM 2015 Clearwater Beach Conference Paper.
  • Haase, M./Pick, D. (2015), Sharing and Alternative Economies – New Phenomena, New Theory?, in: Proceedings of the 44th EMAC Conference, May, Leuven, Belgium
  • Haase, M./Pick, D./Becker, I. (2015), Designed for Post-Growth: „Alternative Economies“ Between Micro- and Macro-Analyzes, in: Proceedings of the 40th Annual Macromarketing Conference, June, Chicago, USA.
  • Fonferek, Katharina-Maria (2015): "How to configure Touch Points: The Influence of Service Design on Customer Service Engagement", in: Proceedings of the 28th EMAC Doctoral Colloquium, Leuven, Belgium. 
  • Fonferek, Katharina-Maria; Kleinaltenkamp, Michael (2015): "Love at First Touch: Touchpoints as Antecedents of Customer Service Engagement", in: Proceedings of the 2015 Naples Forum on Service, Naples, Italy.
  • Kleinaltenkamp, Michael; Fonferek, Katharina-Maria (2015): "Love at First Touch: Touchpoints as Antecedents of Customer Service Engagement", in: Proceedings of the 14thInternational Research Symposium on Service Excellence in Management (QUIS), Shanghai, China. 
  • Kleinaltenkamp, M./ Wernicke, C. (2015), The impact of resource integration practices in co-innovation on service beneficiaries’ value-in-use, in: Proceedings of the 14th International Research Symposium on Service Excellence in Management (QUIS14), June, Shanghai.
  • Laubert, C./ Geiger, I. (2015), Understanding and Managing Issue Complexity in Business-to- Business Negotiations: An Exploratory Field Study, IACM 2015 Clearwater Beach Conference Paper.
  • Pick, D./ Zielke, S. (2015), “Dear customer, we must increase our prices …” How service firms utilize types of price increase communications, in: Proceedings of the AMA Winter Educators' Conference, February, San Antonio, USA.
  • Raithel, S./ Schwaiger, M. (2015), The Effects of Corporate Reputation Perceptions of the General Public on Shareholder Value, Proceedings of the 75th German Academic Association for Business Research (VHB), Leipzig, Germany.
  • Wernicke, C./ Kleinaltenkamp, M.: The impact of resource integration practices in co-innovation on service beneficiaries’ value-in-use, in: Proceedings of the Naples Forum on Service, June, Neapel.
  • Zhang, H./ Geiger, I. (2015), “Do Good Things Come in Small Packages”? Issue Packages in Negotiation and Their Effect on Dyadic Economic Outcomes, IACM 2015 Clearwater Beach Conference Paper.