Für die Annual Conference der Academy of Marketing Science (AMS) sowie die Annual Conference der European Marketing Academy (EMAC) sind folgende Beiträge mit Beteiligung des Marketing Departments angenommen worden. Alle Beteiligten freuen sich sehr über die Zusagen und blicken gespannt auf die Konferenzen, die im Mai und Juni diesen Jahres stattfinden werden. 

AMS 2021 Annual Conference bzw. AMS 50^th Anniversary Conference

Competitive Paper: 

• Annelie Wustlich, Jana Möller, Ilias Danatzis: Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
• Catalina Wache, Jana Möller, Alexander Mafael, Viktoria Daumke, Brenda Fetahi, Nora Melcher: Do Not Buy Our Product – Consumers’ Responses Towards Green-Demarketing Ad Messages
• Ilias Danatzis, Jana Möller: Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion
• Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande: Applying Phrase-Level Text Analysis to Measure Brand-Related Information Disclosure

Doctoral Colloquium: 

• Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande: Disclosure of Brand-Related Information and Firm Value

 

EMAC 2021 Annual Conference

Competitive Paper: 

• Anna Gehring, Wolfgang Ulaga, Andreas Eggert, Bryan Hochstein: Conceptualizing Customer Success in Business Markets: A Theories-in-Use-Approach
• Benedikt Alberternst, Andreas Eggert, Lena Steinhoff, Markus Giesler: Understanding and Measuring Consumer Solidarity as a Collective Bond
• Catalina Wache, Jana Möller, Alexander Mafael, Viktoria Daumke, Brenda Fetahi, Nora Melcher: Green-Demarketing Advertising: How Consumers Respond to Less is More Messages
• Pirmin Bischoff, Laura Elgeti, Jens Hogreve, Michael Kleinaltenkamp: How Salespeople Communicate Value in Business Markets
• Qiong Tang, Yvonne Haas: Deciphering Firm’s Narrative about Their Branding Strategy in Annual Reports: A Qualitatively Enhanced Text Mining Approach
• Thomas Ritter, Michael Kleinaltenkamp, Carsten L. Pedersen: Mutual Uncertainty Preparedness in Business Relationships

Special Session: 

• Michael Kleinaltenkamp, Wolfgang Ulaga, Andreas Eggert: Customer Success Management – What, Why and How 
  (Session papers by Wolfgang Ulaga, Andreas Eggert, Anna Gehring, Bryan Hochstein, Katharina Prohl-Schwenke, Michael Kleinaltenkamp)

Doctoral Colloquium:

• Anna Gehring: Customer Success in Business Markets
• Benedikt Alberternst: Investigating Consumer Solidarity as a Collective Bond
• Lisa Harrmann: Manufacturing Companies' Strategic Transformation to Services and Solutions