Pricebase uses machine learning techniques to predict willingness to pay of individual users. Based on their unique methods, static app prices become flexible. Users of mobile applications will see precisely targeted discounts more often in the following. Apps as well as extensions or so-called in-app purchases will be used more often.

Campus Leben has interviewed the team consisting of Patrick Bläsing, Benedict Seyer, and Marc Thomas. Initial ideas were developed in the courses IT Entrepreneurship and through projects in the master's program on information systems.

Professor Rothe of the Digital Entreprenuership Hub mentors the team.