E-Business (Master)
| Type | Seminar |
|---|---|
| Instructor | Univ. Prof. Dr. Martin Gersch, Björn Kral, Nina Schlömer |
| Institution | Freie Universität Berlin |
| martin.gersch@fu-berlin.de; n.schloemer@fu-berlin.de; bjoern.kral@fu-berlin.de | |
| Homepage | |
| Language | Deutsch |
| Semester | Wintersemester |
| Scope of Course | 4 hours per week; Workload: 180h / Semester |
| Credit Points | 6 |
| Number of Places | 40 |
| Registration Mode | To enroll, register for the course with the Campus Management system during the respective registration period (note: there is a participant-limit!).
|
| Start | Oct 17, 2023 | 12:00 PM |
| Time | Schedule overview for this event in the winter semester 2023/24: SU1 (Lecture): Tuesday, 12:00 – 14:00 pm (Online via Blackboard/Webex) SU2 (Exercise): Friday, 12:00 – 14:00 pm (In-person at the Henry Ford Building, Lecture Hall D) |
Additional information
This module is a Blended-Learning-based seminar class comprising class, team and online phases, which all have to be completed during the same semester.
It is aimed at students in the Master program "Information Systems".
Content overview:
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Basic terms and concepts of E-Business and E-Commerce
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Economical characteristics of E-Business (amongst others First Copy Costs, Critical Mass Systems, Network effects); Interorganizational Information Systems (IOS)
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Web 2.0/3.0
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Levels of convergence, "Internet of Things" and Ambient Assisted Living (AAL)
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Technology-driven change and transformation processes
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Industry and value creation architectures
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Standardization processes
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Analysis of business models and business systems
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Business process management
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CRM, collaborative filters and data mining
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Practical examples and case studies from different branches, such as E-procurement, supply chain management; Efficient Consumer Response; E-health; customer relationship management; mass customization and application of collaborative filters.
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In addition, several speeches will be held by professionals and scientists who will provide the opportunity to discuss the prepared contents.
Schedule overview for this event in the winter semester 2023/24:
SU1 (Lecture): Tuesday, 12:00 – 14:00 pm (Online via Blackboard/Webex)
SU2 (Exercise): Friday, 12:00 – 14:00 pm (In-person at the Henry Ford Building, Lecture Hall D)
Orientation Week:
On Tuesday, October 17, 2023, the first E-Lecture event will take place (online).
On Friday, October 20, 2023, the first in-person event will take place (Henry Ford Building, Lecture Hall D).
