Cooperation among professors working in different fields of study lends the Marketing Department a broad research profile. The individual professors focus on the following areas in their research:

Dr. Andreas Eggert, Professor

• Value creation in customer-supplier relationships
• Change from product-centered to service-centered providers
• Value-based selling in business-to-business and service markets

Dr. Sascha Raithel, Professor

• Creating market-based Assets
• Monetizing market-based Assets
• Preserving market-based Assets

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Dr. Michaela Haase, Professor

• Service(s) Marketing
• Social Enterprise
• Business Ethics
• Macromarketing
• Philosophy of Science

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Dr. Michael Kleinaltenkamp, Professor (ret.)

• Business-to-Business-Marketing
• Services Marketing
• New Institutional Economics
• Business Relationship Management

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Dr. Alfred Kuss, Professor (ret.)

• Buyer Behaviour
• Market Research
• Marketing Theory

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