Education and Academic Experience

• Since February 2022: Research Associate at the Marketing Department of Freie Universität Berlin
• 2017-2020: Master's program at Europa-Universität Viadrina (Frankfurt/O.), M.Sc. International Business Administration. Master thesis with the title „(How) Does Romantic Consumption influence Human Relationships?"
• 2018-2019: Double-Master's program at NEOMA Business School, Rouen, France
• 2011-2016: Bachelor's program at Freie Universität Berlin, B.Sc. Business Administration. Bachelor thesis with the title: „Die Wirkung von textuellen gesundheitlichen und sozialen Furchtappellen auf Zigarettenverpackungen

Professional Experience

• 2019-2022: Amazon Services GmbH, Berlin, Germany: Amazon Marketplace – Account Management / Marketing 
• 2016-2018: Coca-Cola GmbH, Berlin, Germany: Marketing Strategy & Insights – Working Student
• 2016: San Diego Diplomacy Council, San Diego, California: Marketing & Market Research - Internship

Bachelor:

• Grundlagen des Marketings, tutorial
• Marketingplanung, tutorial
• Bachelor seminar: Wissenschaftliche Konzepte und Methoden im Marketing

Research Foci:

• Product recall management
• Product recall compliance
• Financial and non-financial firm performance