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Dr. Benedikt Alberternst

Benedikt_Alberternst

Freie Universität Berlin

Marketing-Department

Researcher

Address
Arnimallee 11
14195 Berlin
Telephone
+49 30 838 71440
Email
benedikt.alberternst@fu-berlin.de

Education and Academic Experience

  • since 04/2024: Research Assistant (Postdoc), Marketing Department, Freie Universität Berlin

  • 02/2024: Dr. rer. pol., Freie Universität Berlin

  • 04/2022-10/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada

  • 10/2020-03/2024: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin

  • 02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

  • 12/2018: Master of Science, Business Administration, Paderborn University

  • 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

  • 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

Awards and Scholarships

  • 2023: AMA-Sheth Foundation Consortium Fellow

  • 2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award

  • 2022: Best Paper in Conference Award, AMA Summer Academic Conference

  • 2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD

  • 2019: Best Poster Award, Research Day of the School of Business Administration & Economics, Paderborn University

  • 2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

  • 2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

Bachelor: 

  • Principles of Marketing, tutorial (winter term 2021/22)
  • Principles of Marketing ABV, tutorial (summer term 2021)
  • Business and Services Marketing, tutorial (winter term 2020/21, 2022/23)
  • Marketing Planning, tutorial (summer term 2021)
  • Bachelor Seminar (summer term 2024)

Master: 

  • Marketing Theory, seminar & tutorial (winter term 2020/21, 2021/22, 2022/23, 2023/24)
  • Marketing Case Studies, seminar & tutorial (winter term 2022/23)
  • Marketing Research Seminar (summer term 2023, 2024)
  • Principles of Empirical Research, tutorial (winter term 2023/24)

Research Program

Benedikt Alberternst studies how consumers and firms can foster resilience and responsibility in light of disruptions and major societal challenges. While resilience helps us endure and even thrive amidst crises, responsibility addresses their underlying causes. Through his research, focusing on the interplay between consumer behavior and market systems, Benedikt Alberternst sheds light on how markets shape (and are shaped by) consumer resilience and responsibility. Additionally, from a marketing strategy perspective, he examines the role of resilience and responsibility for understanding and managing customer relationships.

Conference Proceedings and Presentations

Alberternst, Benedikt, Markus Giesler, Lena Steinhoff, and Andreas Eggert (2024), “Theorizing the Consumerization of Solidarity,” 2024 ACR Annual Conference, Paris.

Steinhoff, Lena, Benedikt Alberternst, Marcellis M. Zondag, and Russel J. Zwanka (2024), “Shopping Habit Disruptions: A Stress Test of Customer–Retailer Relationships?,” ESSEC Retail in the Age of Global Uncertainty Conference, Paris.

Alberternst, Benedikt, Markus Giesler, Lena Steinhoff, and Andreas Eggert (2023), “The Consumerization of Care: How Capitalism Is Co-opting Solidarity,” Consumer Culture Theory Conference 2023, Lund.

Alberternst, Benedikt, Markus Giesler, Lena Steinhoff, and Andreas Eggert (2023), “The Consumerization of Care: How Capitalism Is Co-opting Solidarity,” 2023 AMA Winter Academic Conference, Nashville, TN.

Alberternst, Benedikt, Lena Steinhoff, Andreas Eggert, and Markus Giesler (2022), “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” 2022 AMA Summer Academic Conference, Chicago, IL. [Best Paper in Conference Award]

Alberternst, Benedikt, Andreas Eggert, Lena Steinhoff, and Markus Giesler (2021), “Understanding and Measuring Consumer Solidarity as a Collective Bond,” EMAC Annual Conference 2021, Madrid.

Alberternst, Benedikt, Lena Steinhoff, Andreas Eggert, and Markus Giesler (2021), “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” 2021 AMA Winter Academic Conference, St. Petersburg, FL.

Alberternst, Benedikt, Lisa Harrmann, Anna Gehring, and Andreas Eggert (2021), “Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects,” 2021 AMA Winter Academic Conference, St. Petersburg, FL.

Alberternst, Benedikt, Carina Witte, and Andreas Eggert (2020), “Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication,” EMAC Annual Conference 2020, Budapest.

Chaired Special Sessions

Eggert, Andreas, Lena Steinhoff, Benedikt Alberternst, and Katharina Kessing (2024), “Relationship Marketing for Future! Leveraging Co-responsibilization to Enhance Sustainability,” EMAC Annual Conference 2024, Bucharest.

Alberternst, Benedikt, Lena Steinhoff, Andreas Eggert, and Markus Giesler (2022), “Solidarity in the Marketplace: A Unifying Concept to Address Social Divide,” 2022 AMA Winter Academic Conference, Las Vegas, NV.