For seminar papers and theses in the Department of Marketing, you should use the American Psychological Association (APA) citation style. References are given as short citations directly in the text (not as footnotes). In any case, care should be taken to ensure consistency of citation throughout the paper.

If you use a reference management software (e.g. Mendeley, Citavi, Endnote, Zotero), you can set APA as your citation style. This will automatically use APA in the text and list of references.